This is so much more than just another jewelry web design example. The easy to use content management system allows them to upload products one by one or hundreds at a time in a spread sheet. They can set different prices based upon the metal selected such as gold, platinum or others. They can also set different prices based upon ring size because bigger rings require more of the expensive metals used in jewelry. They not only have a great ecommerce jewelery website they also have a marketing system built into the online store. Customers are emailed two weeks prior to any upcoming birthday or anniversary celebrations. They like receiving a reminder to purchase a gift and the jeweler enjoys making the sales. Everyone wins!